| The reality shows were officially entered into the China in 2000.After a long time exploration and practice, this kind of programs are becoming the mainstream of variety shows on screen. Recently, Chinese people’s awareness on protecting intellectual property is enhanced, and the reality shows have experienced four periods which include imitation, importation, cooperation and innovation. I am aimed at clarifying the development and industrialization of Chinese reality shows and the reasons for the success of foreign reality shows, then find a good way to optimize industrial structures and formats.This thesis consists of five chapters. I analyze the origin and characteristics, development orbit, industrialization progress, existential questions and route forecasting. I will analyze the stages of Chinese reality shows in the view of production mode and distribution channels, and pay more attention on external value mining to find out the problems in its development process.The greatest character of this thesis is that it has used empirical study methodology, literature research methodology and experience summary methodology together, and I analyze the current situation and problems from the angles of industrial operations. I also sum up the experiences of the development from the Korean, European and American to provide reference and guidance for Chinese reality show. In order to achieve the long-term development of the industry, we should encourage innovation, expand the route of transmission and integrate marketing models by ourselves. |
