Our Reality TV Industry Chain Construct Analysis

Advertising is the main profit model program,which seriously hindered the development of China's television industry,constructing television program industry chain and the development of derivatives have become China's TV industry to get rid of a single profit model,began to cause the attention of the media operators." Where are we going,Dad ? " is a relatively successful case which explorating program industry chain in recent years.Comparing with foreign reality show,our program industrial chain still has many problems.It is worth thinking that how to expand the industrial chain and promote the prosperity and development of China's media television industry.This paper introduces the theoretical knowledge of the industry chain." Where are we going,Dad ? " program is as an example,the status and lack of TV reality show chain were discussed.First of all,through the development of domestic and international reality show comparison,carding the current development of China's reality show.On this basis,the paper shows the industry chain from program production,program marketing and program development of the three aspects of derivatives for a more detailed analysis,from which to extract the inadequacies of our TV reality show industry chain builting.Finally,putting forward practical opinions and suggestions,Practicing the system of separation system,multi-faceted marketing program,multiple angles derivative product development and intellectual property protection in four areas.