A Study On The Journalistic Thoughts Of Zhao Chao-gou

The birth of an ideology is usually restricted by various factors, such as specific socio-historical age, family background, educational experience, culture pursuit, etc. Zhao Chaogou news ideas, and the resulting sense of style and readership, and its "three generations with granary" of scholarly family, adolescent and school experience, "remarks serve the country," the news closely ideal.Zhao Chaogou 1934 after entering the press, began the practice of journalism over half a century. He successfully presided over the new China’s first evening-"Xinmin Evening News", and was hailed as the founder of the cause of socialism evening. This also gradually formed a distinctive news ideas.Zhao Chaogou that the core newspaper editorial concept is "seeking common ground, demonstrate the features." His full attention to guiding the newspaper, authenticity, and mass militancy, "the newspaper of the people seeking the same"; proposed Evening News "adds" theory, break the "reader Division of Labor," clearly Evening on unique mandate to change our habits, implement the editorial policy of the Party and the people of the principle of combining with "Evening of different legislation." At the same time, from the evening of timeliness, entertainment, social and other three major characteristics of view, he proposed the "Evening of temporality is life", "News of the supplement, news supplement" and "cited without hair, jump as too", " Short wide soft "and other ideological claims.Zhao Chaogou with distinctive civilian position, he advocates "for the people to share those concerns, with the music and the people," the news practice principles; adhere to the "non-partisan" news stand, say the truth, to keep independent personality; view of press freedom advocacy; create fearless dare words, "cattle as a teacher," the journalistic ethics.Zhao Chaogou news thought not only laid the foundation of China’s socialist cause Evening News, and has some theoretical guidance for "Xinmin Evening News" and the founder of the city newspaper. He dared innovative spirit also inspired the press colleagues pioneering and innovative.