| Since 1978, CCTV News Broadcast program has been broadcast for 37 years. Undeniable, as the national mainstream media and the first publishing platform for numbers of important news, News Broadcast is a canonical news program. However, permanent form and too much publicity were complained by many people. In recent years, because of several program changes, some new changes appeared.Focusing on China Dream reports, the paper the discourse of News Broadcast which broadcast after 8th CPC National Congress, and explore its news discourse representation. So we can understand the way that mainstream media service themes as delivery tool. Firstly, the paper analyzes the role and orientation of News Broadcast and the concept of China dream, then comb the discourse theory and the theory of news discourse. Author emphasize that Van Dijk’s news discourse analysis framework is the theory basis and analysis method of this paper. Then, the paper analyzes the discourse about China Dream reports in News Broadcast from macro, micro, style and rhetoric levels.In the macro aspect, the analysis contains reports condition about China Dream, news graphic and semantic macrostructure. In the micro aspect, the analysis contains local semantic structure and local consistency about China Dream reports. In the style and rhetoric aspect, the analysis includes wording style and color, metaphor, details and quotation.Through the analysis above, we understand China Dream theme consists of many small themes like individual dream, enterprise dream and so on. It contains the people’s livelihood, science and technology, culture, economy and all aspects of society. The macro structure is mainly composed of four basic which are overview, major events, background and evaluation. Directly or jumping arrangement about these categories realize the theme of each report. From the microcosmic point of view, the semantic structures of research text mainly include introduction--elucidation structure and insert type structure. From the perspective of the style and rhetoric of discourse, discourses of China Dream reports are objective, civilian and colloquial. And, these reports pay attention to detail and lens scene, and make news discourse more infectious and persuasive. |
PDF Full Text Request