| On June 5th, 2006, CCTV News Channel sent a completely new TV news magazine program named 360°on its golden time(PM8:00-9:00), which is another program of this kind after the sending of Eastern Horizon in 1993. The program 360°orientates itself as an integrated program, emphasizing on the maximum of living broadcast and pursuing instantaneous effects. These are different from the style of Eastern Horizon, which stresses the narrative tone and on-sport record. It may indicates a trend of type-turning and future direction of news magazine programs in China.This paper is based on the pectination of the developing course about Chinese TV news magazine program. By comparing the aspects of audience orientation, theme choose and layout, news direct seeding and so on between Eastern Horizon and 360°, it will give a general forecast on the trend of news magazine programs in China through analyzing these two programs from their environmental changing, brand building up, program producing, ect. I hope this paper can provide some elicitation for news magazine programs in China. |
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