The Design And Implementation Of The Customerrelationship Management System For Blue Digital

The media industry competition is increasing and the competition lead to segmentation the advertising industry"cake" is also increasingly fierce competition.A Companyprofit comes mainly from advertisers, and advertising in thecurrent network technology and the form of the constantly bring forth the new through the old, the advertising industry increasingly fierce competition in the market, customer resources have become the core resourcesessential portal media enterprises.A Companyas video media advertising business China maximum is also facingtough market challenges.A Companyif want to continue to maintain the leading position in the market, it must be on the existing customer relationship management, especially the large customer relationship management model and make the necessary adjustment.The CRM system is customer oriented program, the electronic information technology as a medium to connectcustomers, the original data with the relevant departments, make these information to marketing department,marketing department, customer department, the finance department to share. Through the adjustment of the organizational structure, work norm is clear, the enterprise culture constraints, improving the enterprise marketing ability and service quality, so as to establish its own brand in the fierce competition in the market. On the background of the construction ofA CompanyCRM system, a comprehensive analysis of the main problems of the company’s customer relationship management status and pure, and put forward a set of forward-looking.construction scheme of CRM system to the customer as the center, scientific method and then use the software engineering analysis, design of the main business processes; and considering the system flexibility, scalability, CRMsystems use mature Kingdee CRM products, the paper also conducted in-depth study of its key operating environment; at the same time, analyzed the system testing, deployment, a detailed functional testing, performance testing, system high availability deployment scheme. Finally, through the system implementation, demonstrates the research.With the successful implementation of the project completed, offer beneficial enlightenment for the mature CRM product CRM system construction in domestic small and medium-sized enterprises, embodies the practical significance of the research.