The Research On Running Chinese Digital TV

Running the digital TV focus on the following main spectrums: government' supporting and leading in policy; how to charm the audience at the largest in the market-economy environment; and the mature, feasible pattern for commercial running.For government, its role is not acting a fire-brigade,but a watch-keeper due to render the situations and lead the aviation in the sea of macro-economic. The TV stations, the network owners and the relating enterprises also have to learn surviving in it, exploiting and maintaining customer (audience) resources, probing commercial patterns which permit each one have it own strong point and benefit every partner during the mutual competition and cooperation.