The Running Tactics Analysis Of "Thirty Minutes In Business News"

Television economic report is still a challenge in current television reports whose solemnity, profound and vapidity decided by its characteristic. However, television is mass media which should be popularization. Therefore, there is contradiction that difficult to popularization but must be popularization between the characteristics of economic subject matter and video news, and the television economic report lie in embarrassed situation that"difficult to deep but must deep", but it is too easy for expert and too complicated for layman."Thirty minutes in Business News", as one of the earliest Chinese video economic programs, is survive and fadeless in the development of Chinese television, and serves as a flagship in Chinese video economic programs. Since 18 years running, it has been taking a crucial role in the governmental economic policies, marketing economic environment and the people's economic life. This paper studied"Thirty minutes in Business News"using content analysis, survey, exemplification, induction and bibliography, combining with the author's working as well as the learning experience, through a host of facts and data, scrutinizingly analyzing the development, evolution of column location and the six tactics of column, including the consistence of specialization and popularization, adjustment of timeliness and depth, expandability of microeconomic and macroeconomic, ingenious using of economic and non-economic visual angle, the soften of economic report, brand tactics. Moreover, we concluded that the explicit location, continues innovation, exploiting of the selling point, soften the"hard"news, building up of brand, focus of public attention and the value of people oriented are successful factors for improving the core competitiveness and influence, surviving in the fierce media market. It is hoped that this paper can take the direct and inspirit action on the operation and creation of the Economic Column henceforth.