The Study Of Shanghai Infotainment TV Programs’ Present Situation And Development

In recent years, the word "entertainment" began to occupy more and more people’s lives, people will gradually led to an era of popular entertainment. The proportion of entertainment that appears on the TV screen is growing, and how to survive in a rapidly changing television entertainment in the entertainment news program which has become a topic of thinking should lead.With the development of science and technology, culture and other fields, Shanghai TV infotainment programs are improving. With the program planning, manufacturing production process and then brand marketing, the current Shanghai television entertainment program has formed a production strategy into the system. In Shanghai’s television entertainment news show, again making Shanghai TV channel young of "ZUO YOU fashion" program for a prominent spot.In this study, this column as the main object of study, through in-depth interviews and case studies on the program conducted a comprehensive analysis, and by the case put forward a new development for the future of Shanghai TV infotainment programs strategy.The full text is divided into four parts, the first part is an introduction, mainly introduces the research background, overview and define the concept. The second part describes the development process of China and the Shanghai TV entertainment news program, and summarizes the current characteristics of Shanghai TV infotainment programs. The third part of the show, for example, the use of the theory of the current production Shanghai TV infotainment programs were analyzed, including the viewing conditions, program content. The fourth part is the existence of the future development of Shanghai TV infotainment programs of the issues raised in the new trends for the future.By studying the results, the future of television entertainment news program must cross innovation, new media marketing platform and audience feedback needs to find a way to locate and programs, building to vulgarization highly entertaining television entertainment news show on the road to sustainable development.