| In the spirit of the economic times, people’s spiritual consumerdemand is growing, and television entertainment to become the most popularcultural and entertainment products. One hand, entertainment is a naturalthirst for television entertainment, brand ratings televisionentertainment survival and persistence of the key factors. The televisionindustry began to have brand awareness, to consider the issue of brandpositioning, and began to focus on the innovation of televisionentertainment and programming of a brand. Therefore, how to build China’stelevision entertainment brand, to shape a unique brand of media cultureeconomy, our urgent need to address the problem.By the large number of TV entertainment-related literature, the useof the spirit of economic theory, and further explore the concept of TVentertainment brand, connotation, and the elements, to build thetelevision entertainment brand value model, and then asked the televisionentertainment brand marketing strategy, and finally the combination oftelevision entertainment market policy and institutional environment,proposals for brand building of our television entertainment. |
PDF Full Text Request