Research On Brand Marketing Strategy In News Channel Of S

With the continuous deepening of the reform in China’s TV media industry, the TV media has developed to the mode of enterprise management, market-oriented operation. In the face of the fierce competition environment, How to form the idea that the consumer demand is in the key factor in market on the basis of a buyer’s market, attracting more audience, gaining more market share, and in the end forming the channel differentiation advantage, winning the space of the development in channel, It has become the focus of the problem. In this instance, Brand of channels becomes the key to win the future of TV channel in the TV market. TV media channel brand construction also has become an important topic in theoretical researches. The key to the television channel brand construction is that how to carry out the brand marketing? What kind of brand marketing strategy to take to capture the audience market? It is important to solve the problems during the way to development.S is a provincial television station, as a local television station faces from CCTV, provincial satellite TV and network television’s attack, If it couldn’t win out in the power struggles, it will faces an uncertain future in the process of development in the future, and the implementation of brand strategy is the turn to attack. News channel is a main channel in S, the implementation of brand strategy is the key to success for news channel, While S news channel, the brand strategy of the difficulty lies in the choice of brand marketing strategy.Based on years of experience, S news channel combined with advanced management concept through this paper to make the further study on brand marketing strategy. First, this article does the research on TV media brand, brand marketing and other related concepts and basic theory has carried on the deep comb, laid a theoretical foundation for the research of this paper. Secondly, S news channel of each section is carried on the thorough analysis, in the perspective of management, S news channel brand marketing present situation has carried on the depth of mining, finding out the existing vulnerability in the current system, and according to the problem analyze the internal causes. Together with the present situation of the brand marketing, the author has carried on the detailed analysis from the economic, technical, political, social four aspects of the macro environment of TV media, using the baud five models to conduct a comprehensive analysis of the whole industry environment, do the research on the groups of audience, culture carried on the thorough discussion from the perspective of internal resources, the research is more targeted, laid the foundation practices for the article; in the end, starting from the television channel brand marketing strategy successful cases, In combination with the practical situation of S news channel brand marketing, determine the brand marketing strategy of S news channel, put forward the S news channel brand marketing strategy implementation, design the corresponding organization, mechanism, culture safeguard measures, the television channel brand marketing strategy research provided a certain reference significance.In the end, the author of the main content of this article has carried on the systematic summary; the value of innovation of this article has carried on the brief explanation, proposed some problems and the insufficiency in this paper, and pointed out the direction for further research content.