The Study On Baoding Urban Media Image Which Constructed By Baoding Evening Newspaper Wechat Public Platform

With the continuous development of economic globalization, competition internationally more competitive, while competition between cities are constantly strengthened. In addition to the hard power of economic competition as well as the city's image of the cultural soft power of mutual competition.How to stand out in the citiess has become an urgent problem.Therefore, to establish a good, distinctive image of the city and promote the dissemination of cultural soft power have become the problem that the cities to be faced. With the rapid development of new media, new media not only has become a major medium of information communication, but also become an important channel of constuction and communication of the city's image.So, how to build and broadcast the city's image become more important.Baoding, a historical and cultural city, with the national capital of Beijing, Tianjin economic circle integration strategy and vision put forward, this ancient city ushered in unprecedented opportunities and and challenges. In this situation, the construction of the city's image and communication become more important. Micro-channel public platform of Baoding Evenning Newspaper is a local influential new media platform,it has the obligation to build the urban media image of Baoding. Through the analysis of samples and questionnaire research publication of its contents, the writer summarized the city's image of Baoding it builted and the effect of spreading the urban media image.At the same time,the writer put forward some suggestions and hope it can build and spread of Baoding image,promote the development of Baoding.