Characteristics Of Reports On College Entrance Examination In The People’s Daily Since China’s Reform And Opening Up

College entrance examination(i.e., National Matriculation Examination), has become an attention of annual since it was resumed in 1977. Reports of the college entrance examination also changes with the reform of China’s politics, economy, culture and the changes on media itself.The People’s Daily, as China’s most influential and most authoritative party newspaper, with serious attitude for report, trusted by readers. The People’s Daily launch reports of the college entrance examination annually, covering policy guidance, merit system, voluntary reporting, and other aspects of the trap to expose issues, involving news, communications, in-depth reports, and other genres. Compared with other education newspaper, reports in the people’s Daily is not only limited in the college entrance examination, but contact reality and record the community on a higher level. Therefore, the paper selects 650 reports of the college entrance examination in People’s Daily during 35 years, from 1979 to 2014, as the sample of study and analysis. Concerned with time, issues, themes, genre, tendency, source and index and geographical distribution, the paper obtains the characteristics and changes of the college entrance examination reports in the People’s Daily in the last 35 years. Mealwhile,the change of the College entrance examination reflect institution change.The conclusion of the essay is the institution of College entrance examination are as follows. The number of the report of examination is not much diffirence. The topic of discussion of examination changed since enlarged enrolling policy. Firstly, social demands is more important than what the government needs. Secondly, the examination system should pay abundant attention to quality education. Last but not least, the system of high test matriculate values of fairness.