Research On News Report’s Framework

Since 2011, the Central Propaganda Department carry out the “go turn change” activity, the nation’s news media are fully cooperate with this impressive activities. Now, the “go turn change” campaign has gone through three years, the Central Propaganda Department put the “go turn change” on the agenda once again on December 18, 2014. For the news media, this activity is an opportunity and also a challenge. Do some research on upgrade “go turn change”-“traveling to China, the wonderful story” news report can help the government make better decision. It is not only good for development of the media itself, but also has a very important practical significance.From all the media, the paper selected China’s most authoritative and most influential media, which is also regard as the vanguard of the national key news website People’s network. This paper use the framework analysis methods to analyze the report from December 18 th 2014 to February 18 th 2015 18 on People’s Network. The report contains more than 271 core texts. These reports are all from the major theme interviews “traveling to China, the wonderful story”. The paper analyze the report itself. It also summarize the media’s innovation of public opinion guidance route of People’s Network’s report “Traveling to China, the wonderful story”. In this paper, People as an object of study related news. It analyze in-depth of topics from news reports, the report object, report forms and reports content to content analysis in the framework of the quantitative and qualitative methods of analysis for the study, in order to investigate the People how to report such an activity, and then draw their strengths, and to further explore innovation of public opinion guidance. Which can give advice to news media in the future’s development and progress.The study found that the “traveling to China, the wonderful story”summarize the hot topic of social changes and contradictions. The news of which reported the object that focus on China’s lower social groups. People follow the work of the party and state, People dare to face the social contradictions, with the change of social hot topics,People plans positive reports to guide public opinion; transform discourse style, and strive to improve the dissemination strength and depth; at the same time, People also create a number of feature review, training a group of “opinion leader”, to assist in the guidance of public opinion. This kind of research can strengthen multimedia cooperation, expand the influence in the mainstream media.In addition, People in the “traveling to China, the wonderful story” also made corresponding changes, the people are friendly called as “step from the altar, step into the public”.