Audience Research Of Mobile News Client

In the information age, the Internet and digital technology is developing rapidly, which vigorously promote the development of the network era of new media, during the same time, new trends in media development industry have also achieved, it is the Media Convergence. It is the television, mobile technology, network and all kinds of news media convergence. With the rapid development of Internet technology, the audience for news and information channel is becoming more and more rich, so the traditional media encountered difficulties, appeared a declining market share, the phenomenon such as yields are low. In this environment, the traditional media news is bound to explore with emerging media fusion operation mode of cooperation, the better the recovery in the media market. For the development of new media platform, mobile reading is accepted by more and more users, and so many media operators choose to launch its own mobile news client to adapt to the change of era and meet the needs of the audience.In this paper, it is against the background of the new media era, with mobile client news audience research as a research focus. The first chapter introduction from on macroscopic to grasp the whole, writing began from the research background, made a literature review the previous related research, emphasizes the purpose and significance of this research, finally introduced the research methods:this research questionnaire and the focus group.The second chapter, through careful study of a large number of relevant literature and books, summarizing and analyzing the mobile news client and mobile client audience the definition and connotation of, and combining with mobile news client development situation at home and abroad, introduces abroad is:fox, the British broadcasting corporation, the New York times, the economist magazine. Domestic are introduced:wangyi news, southern weekend, phoenix news, through the above launch mobile news client development prospects.The third chapter is a mobile client users usage analysis, "phoenix news", for example, I chose it as a case study, there are two reasons, first it is the earliest launch mobile client television news media; Second from the point of download users, it high on TV media to launch mobile news client list.Through the questionnaire and the focus group method to the phoenix news "client users do use case analysis,Including users, personalized interface design analysis, content analysis, promotion strategy analysis, profit model analysis.The fourth chapter is on the basis of case studies in chapter 3. Launch the client mobile news audience demand and future development thinking. Summary:audience demand interface design needs to conform to the public aesthetic, simple, easy to operate; Brand needs to trusted users, to achieve consistent brand concept; Interactive demand freedom of speech, and interactive; Content needs to comprehensive information, news limitation, pursuing new and change. Mobile news client’s future development thinking is:summary of attaches great importance to the user experience of humanized design; Precise mobile news client brand positioning; The effective method to strengthen the user viscosity is in-depth analysis of user behavior, the use of new media of social, interactive and personalized customization, strengthening the user to interact with news on the client side; Content is king, make better news work to win the user’s preference for a long time, to maintain a stable customer base...