Research On The Copyright Output Based On Industrial Chain

With the formation of China’s rapid economic development and opening-up pattern,more and more Chinese enterprises to go abroad to participate in internationalcompetition.For the publishing industry,"going out" is not only the need to achievesustainable development of China’s publishing industry,but also respond to the objectiverequirements of economic and cultural globalization.As published in the most important way to"going out", the copyright output hasbecome a huge industry..But the development of China’s output of copyright books arestill many problems, we need a deeper study of the copyright output,output for the sounddevelopment of copyright provide theoretical support,optimize the industrial structure ofcopyright trade.This paper consists of six parts.The first part describes the study of the origin of themain introduction of this article, the purpose and significance of research ideas andmethods.The second part is the output of copyright and related industrial chain theoryresearch to sort out.The third part of the total from four aspects of copyright trade,thedistribution of national output, the output channel conditions, such as books describe thecurrent situation of the development of copyright output current.The fourth part is wherethe center of the paper, from the industrial chain theory, combining the output of BookCopyright general procedure to build a chain of book copyright model output.The fifthpart is constructed from various components of the industrial chain link model as theentry point,with case analysis of each component part(upstream industry chain,midstream and downstream)factors.The last part is to start by influencingfactors,combined with the current status of development,put forward suggestions andmethods to optimize the output of book copyright industry chain,to provide the basis forthe development of China’s industrial output growth copyright books counter measures.