The Study Of Television Program Copyright Trade

With the development of media technology and international trade, trade of TV copyright receives attention of many countries, especially its international trade. Although China has a long history, rich cultural resources, vast television program service market, China’s television program development level is not high. Template trade in television programs is great, but often at a disadvantage when dealing with foreign and imports are far less than the exports, which has a great impact on China’s political, economic and cultural.This paper mainly focuses on the problem analysis and countermeasures of the television program copyright trade, the study of television programs are teleplay drama and TV entertainment. Based on the status quo of China’s TV copyright trade, combined with the theory of journalism, economics analysis of the problem, this paper analyses the lack of development of television programs industry in China combined with the expertise of the value chain. Based on the contents of the global value chain, this paper analyses of the foreign TV the copyright trade issues. Based on the analysis of the reasons of above problems, this paper comes up with strategies and measures.While TV copyright trade in our country has many problems, TV series is not of high quality as a whole, imports are more than exports. Entertainment shows are lack of creation, publicity is not in place. The main reasons are the shortage of inherit and exploration of conditional culture, the big cultural discount owing to the insufficient of the conjunction with foreign culture, the lack of sound investment and financing system and related professionals, the insufficient of economies of scale, and the shortage of international marketing skills, and so on. From the perspective of Industrial Value Chain, it mainly because of the defection of industrial value chain of our TV program, and it is always in the terminal of the international value chain.Because trade of TV copyright has important economic, political and cultural functions, and it is necessary for international cultural competition, cultural industry development and international trade, we must optimize related industries of TV program according to the characteristics to increase international recognition and market share on our TV program. To raise the level of TV program in our country, we can make full use of the advantage of our policy and rich cultural resources, integrate the resources to develop the Cloud Manufacturing, strengthen the TV copyright protection, improve the operating mechanism and talent training mechanism, and improve the organization and production technology. To explore the international market, we need to do a good job of market research and dubbing, improve the training of compound talents that adapt to the international competition, and widen the channels of distribution and so on.