A Strategic Study Research On The Strategy Of Book Copyright Output Under The Background Of "Belt And Road"

Culture and cultural industry play an irreplaceable role in the Comprehensive National Power competition because of its great spreading and radiating ability.With the accelerating process of globalization,cultural exchanges and collisions among countries have become more frequent Cultural Export and import play an important role in promoting the dissemination of national excellent culture,Shaping National Image and constructing new international relations.As China's international status and Comprehensive National Power have grown,so has the weight of international discourse,and the spread of Chinese culture has created a good image of China.From the ancient Silk Road to today's "the Belt and Road",the cultural exchanges and cooperation between China and the countries along the route have been continuously deepened,the sense of cultural identity has been gradually deepened under the "the Belt and Road" background,and the effectiveness of cultural communication has been continuously enhanced The publishing industry,as the core of the cultural industry,takes great credit.In particular,the traditional publishing industry has for many years promoted cultural exchanges and cooperation between China and many countries in the world through book Copyright Trade,which has continuously raised the confidence of the Book Publishing Industry For the excellent culture of all countries in the world has played a role that can not be ignored.This paper attempts to analyze the changes of the book copyright trade in the five years before and after the Chinese "the Belt and Road" initiative,and to study the challenges that China's current Book Copyright Trade Faces The "five links",an important part of the "the Belt and Road" construction,will provide opportunities for the cultural development of the countries along the route Under the new background,this paper discusses how to optimize the strategy of the export of book copyright in order to better serve the export of book copyright in China from the perspectives of the elements of the trade,the contents of the five links,the marketing methods and the effectiveness of cultural communication.