Building Model And Innovation Practice Of Chinese Video Website Industrial Chain

In recent years, the video websites continuously extend the industrial chain to broaden the scope of business to enhance the core competitiveness of enterprises, the construction of the industrial chain has become an important part of the major video sites of strategic decision.The competition and cooperation with traditional media will promote the deep-depth integration and optimization of the resources. Internet video industry shuffle, single channel video website will bring the vitality to the industry layout and brand marketing.From the angle of industrial chain of video website, this article is trying to take Letv as example to analyze and conclude the video website industry and its marketing strategy model& value. Analyze the pros & cons and development trend of the current video website industrial chain and marketing strategy and try to provide the analysis and supporting based on perspectives of content, technique, platform, terminal and model for the selection of industrial layout and marketing strategy of video website.Conclude the development path compared to other video websites, referring to the fast development of Letv in the internet industry and its industry composition and extending model. Based on the big data, Letv apply the internet thinking and internet technology to every part of the industry thoroughly and construct the eco-system of Letv vertical industrial chain, stimulating the harmonious co-development of different business units. During the process of industrial chain construction and spreading, Letv set up the unique marketing model with the integration of the upstream content production,middle part, downstream terminal manufacture and all the business units&products concerned with it. Take the specific case as example, Letv is trying to promote in multi-media with the internet sales model combined with the topic marketing, event marketing and big data marketing. Letv's unique Letv model and marketing thinking provide the development reference and value model for the internet video industry.