Analysis Of China’s National Image On The Overseas Chinese Media

With the improving of the comprehensive strength and continuous enhancement ofinternational competitiveness.China has more and more strong sense of national imageformation.However,China’s national image building still facing serious discourseobstacles.These obstacles are due to the misunderstanding of Chinese and westerncultural exchange, also because of the long-standing values and ideological gulfbetween the two sides. In order to get rid of the “stereotype” of the western media.Fixedthe misreading about China’s national image from outside.Eliminate the negativeinfluence of the "China threat theory".We must in-depth study how to improve ourcountry’s objective expression on overseas media.Overseas Chinese media and Chineseculture are intricately interlinked.Their reports are usually prominent Chinese theme.They are better choice for increase China overseas discourse.How do they reportedChina is very important for our national image creation.Lianhe Zaobao is a authoritative overseas Chinese media, its famous for "third eyeon the China". The paper ranks first of the Chinese media in southeast Asia.Zaobao.comdaily page views up to800-1000million times,more than400million people monthly.The sphere of influence are extensive,it is the representative case in study of overseasChinese media. Through the reports of China’s political, economic, social, cultural andother fields, zaobao.com build up a complete and three-dimensional image of China.This article use content analysis to study front page of the zaobao.com,this studyfound that zaobao.com built a China’s national image which political rapidrise,enlightened,and have the courage to take responsibility;Economic achievement isoutstanding, booming, but it is also tested.The harmonious development of society,stable and orderly, but there are still problems.Culture has a long history, extensive andprofound, transition to innovation.The report’s of zaobao.com are more objective andfair.Neither deliberate overstating,nor deliberately belittle.Present a more fair, neutral,professional media image.In addition,the study found that we must continue to improveour country’s comprehensive national strength,changes the concept of externalcommunication,have a correct attitude towards negative coverage,reported real information actively.Build up a complete system of overseas Chinese media to spreadChina’s national image.