| With the continuous upgrading of mobile Internet technology and the change of media environment,the mobile live broadcasting,appears as a new media form with strong communication,has been growing rapidly.With its extensive communication content,multi content manufacturing subject,unimpeded communication channel and many other advantages,the network mobile live broadcast has successfully attracted the attention of large numbers of investment companies and users.The professional live APP platform is on the shelf in the APP market,and the areas involved are also more vertical and specialized.The professional level required by the network mobile broadcast is easy and the cost is low.Opening the APP,the camera can be opened immediately.It is no exaggeration that 2016 is the beginning of the domestic network mobile live history.The hot situation has made the industry and the academic community pay attention to it,the network mobile live is the new media.The new form of media generated by social background and technological means is a breakthrough development of audience’s content acquisition under fragmented reading.As the network mobile live is the product of the new era of the Internet,this article will try to classify the live content from the development of the domestic mobile internet live platform.Special communication characteristics,combined with the problems existing in the current development and the real industry dilemma,put forward some countermeasures for the long-term development of health,and through a relative system of thinking and perspective to this study.The content of this article is roughly divided into the following contents.In the introduction part,it will introduce the relevant background,the selected research object,the relevant research methods and the corresponding innovation in the research,and then sort out the relevant literature and form a literature review.The first chapter has a systematic definition of the network mobile live broadcast,and combined with the results of other researchers to carry out a scientific and comprehensive classification of the network mobile live.The second chapter analyzes from the perspective of audience’s needs satisfaction.The third chapter classifies and summarizes the existing problems of mobile network live broadcast.The fourth chapter puts forward some countermeasures and suggestions for the problems in the network mobile live broadcasting. |
