Network Amplification Mechanism In The Process Of Sudden Public Incidents

In the rapid development and transition, China faces many sudden "Scourge" and "Man-made disaster". In recent years, frequent sudden public incidents seriously endanger public security and social stability. In the Internet era, the network has become the main channel for public opinion spewing. After the sudden outbreak of public events, Internet make Decentralized public opinion Converge a powerful force of public opinion, by the Interactive mode of messaging, network spoof, hot flesh search, virtual meetings, etc, Which affects the course of events development and evolution. Network has more far-reaching and broader influence, compared with the traditional media, resulting in a "magnifying effect." Discusses the amplification role Network produces in the process of sudden public Incidents. It mainly thinks about amplification mechanism. It research on this topic with five chapters.Chapter Ⅰ is Research Introduction, which lay the foundation for the launch of the study, respectively explain the research background, purpose, significance, combed the domestic and foreign research status on this subject, and analysis of literature data, pointed out the research methods and ideas, innovation and difficult.Chapter Ⅱ is about the relevant Roundup and core concepts of sudden public incidents. It analysis of the key concepts of "public emergency","risk","public crisis" and so on. It discuss of the occurrence of sudden public events in current China, from aspects of situation social risks occur and causes of sudden public incidents. Sudden public events has features of sudden and urgent, dangers and destructive, public resistance and sensitivity, relevance and unconventional, etc. It analyzes of the connotation of "network public opinion" and its constituent elements, focused on the characteristics of the network of public opinion. It summarizes "Risk Society Theory","Social Combustion Theory", and "Public Crisis Management Theory.".Chapter Ⅲ analyzes network public opinion generated "amplification effect."in process of sudden public incidents. Sudden public incidents has become network public opinion Hotspot, it thinks about the causes from aspects of network communication and real work "Network amplification effect" has specific performance:enlarging right the public to speak, expanding the public right to know, enlarging the content itself, expanding distribution channels, amplifying the dissemination of results. Reflections on the role-based, approach, behavior, it discuss of basic pattern of sudden public events running in the network:topic generated by post, topics deepen and opinion formation by comments, expanding the scope of the topic and influence by forwarding, achieving opinion leaders leading by Sticky, leading to a "universal carnival." on the network by the media compound report. Based on analysis of the "network amplification effect" performance, it thinks about amplification effect network public opinion has in the process of sudden public events, from aspects of amplification to the event itself social risks, and positive impact.Chapter IV analyzes of special factors contributed to the network "amplification effect". Special roles promote network "amplification effect" generates:opinion leaders and network Pushing Hands; Pointed out the special network approach:network spoof and human flesh search; Special network behavior:internet rumors and network violence.Chapter V explores amplification mechanism from various dimensions.It thinks information diffusion mechanism based on "butterfly effect"; it analysis of psychological drive mechanism, based on the "herd effect"; it thinks mechanism for users emotions generated based on "social contagion effect"; it explores how the network views are formed, from the "group polarization" perspective; from perspective of "public opinion" effect, it analysis of the "Public Opinion Forced" generation mechanism; from perspective of " Stereotypes", analysis of public risk perception mechanism. Sudden public incidents bring social risks and hazards, in the Internet era, once such an event occurs, cause "uproar" in the network, which affect the development and evolution of the event. In this study, it discuss sudden public incidents resulting network "amplification effect" and how it is produced, how to be responded. This study not only enriched the research network public opinion, but also has great practical significance.