Communication Effect Research Of Microblog Pictures

China is entering the Internet age, according to the CNNIC report, by the end of June2012, it has a total of538million Internet users, the Internet penetration rate is39.9%. Increment of Internet users in the first half of2012is24.5million,1.6%rise in penetration rate. Internet permeability has been more than half, and microblog increases obviously, mobile users by the end of2011rised to170million, the growth rate is24.2%. Network transmission brokes the geographical boundaries and fixed object interaction, it featured with low cost, and the copy and save of information are extremely convenient. Information dissemination speed is fast and high fidelity. Network transmission expand the traditional way of interpersonal communication, update the information propagation mode. The popularity of personal digital products benefit to the microblog picture released, photos that record events scenes can be passed to the online in the first time. Photos which have incomparable visual advantages, with the coming of mobile internet era and the arrival of the "Map Reading Age", communication subject become diversity, transmission mode is instant, the mass contents and the globalization spread makes the spread of microblog more powerful. On the one hand, it can effect the cognitive behavior of audience’s; on the other hand, it also have great impact to the society as a whole. Especially, inflammatory microblog pictures has even become a network of sudden group incidents, speeding up the contradiction intensified and upgraded. Today, network group events breaking, network rumors exist every where. To explore the spread of microblog picture’s effects and restriction factors, find feasible mitigation countermeasures, benefit to democratic politics and the construction of a harmonious society. In this study, I found that the influence factors of microblog pictures include media literacy、microblog image characteristics and limit channel, etc. To improve the spread influence of microblog pictures, it need the media、government and the public work together. Media should follow the trend of time, renew the communication idea, the old and new media should collaboration and interaction, improve the quality of information transmission; The public should improve their media literacy, improve the ability of recognize、identify、and use of information,when face gossip rumors, they can make certain rationality; The government should supervise media, guarantee the freedom of the press at the same time, maintain good public order, strengthen the attention to talent, to cultivate more excellent talents to work in media.