"The NPC And CPPCC" Reports Featured Study Of People And Sina In2013

"The NPC and CPPCC reports " has become the country’s political life, an integral partof democracy." The NPC and CPPCC reports " report for our unique, with its vivid quality ofnews reporting practices and maturing model, and has become a powerful press reformprocess facilitator.People adhere to the "authority, strength, from the people," the concept of "authority,popularity, credibility" for the purpose, in the " The NPC and CPPCC reports " reports upholdbuild first-class site, building a harmonious public opinion field and create an open platformfor rational discourse. Sina is the people most respected Internet brands, to provide users withcomprehensive and timely information and pluralism quick cyberspace. This articlepositioning in2013" The NPC and CPPCC reports " special reports, select the " The NPCand CPPCC reports " special reports People’s Daily and Sina as the research object, specificanalysis " The NPC and CPPCC reports " reports the characteristics and existing problems,and to offer suggestions.In this paper, first from the reported content analysis and character, the report forms andreports on three aspects of the concept of People, Sina conducted characteristics. In the reportcontent, People pay attention to the change of government and most of the reform and otherhard news, depth of interpretation and invite the government work report on behalf ofmembers presenting authoritative hot topic; Sina, pay attention to the people’s voice andaspirations of local concern " The NPC and CPPCC reports "proposal and circumstances, aswell as close to the audience with stratification and the People’s perspective. Reported in theform of characteristic aspects, People Column setting vivid and intuitive, the continuation ofthe party media features, the use of three-dimensional cube big data analysis " The NPC andCPPCC reports " and integrate all media platforms; Sina manuscript configuration clear andconcise, lively and rich picture information and interactive microblogging focus oninformation exchanges. In the news concept, the People sense of social responsibility at thesame time adhere to build brand awareness to enhance the core competitiveness of the party newspaper websites; Sina pay more attention to the audience,"Standard" and marketawareness, improve planning results.With our network of specific and in-depth reform of the " The NPC and CPPCC reports "reported the existence of some problems gradually appear. People reported as difficult to jumpout of the routine, public discourse platform is not enough diversity, poor awareness of theaudience, while Sina news entertainment phenomenon still exists, the information icon usingimmature, these defects weaken the dissemination of results " The NPC and CPPCC reports "reported. Faced with lack of the " The NPC and CPPCC reports " reported, the two websitescan learn from the successful experience of each other, in addition, the paper also givestargeted measures to: improve the quality reports, to create in-depth reports, timelycommunication platform to build and improve information visualization system and so on.