Frame Analysis Of Organ Donation Reports From People's Daily Online And Sina.com

Organ donation is an indispensable link in the process of organ transplantation,and the willingness of organ donation is influenced by many factors such as education level,customs and knowledge popularization.As an important channel for the public to obtain information,news reports of reasonable plays a positive role in promoting and popularizing the knowledge related to organ donation.The development of network technology makes people transfer the main channel to obtain information from traditional media to network media platform,People's Daily online and Sina.com are two popular online media in China,and their reports on organ donation affect the cognitive level of the audience.Therefore,this paper aims to analyze the framework of organ donation reporting in China,discuss how the network media should construct a reasonable framework for organ donation reporting,and build a bridge for the audience to understand organ donation through comprehensive and objective organ donation reporting.This study mainly used the content analysis method to analyze the reports of organ donation in the three years from 2015 to 2017 on People's Daily online and sina.com.By sampling representative samples and analyzing and comparing the framework elements of organ donation reports of the two online media.People's main frame type for story frame,organ donation data framework and policy framework,the framework of sina.com types are mainly story frame,organ donation related data framework and the rights and interests maintenance and humanitarian pension framework.Organ donation of People's Daily and sina.com reported although framework has its own characteristics and advantages and disadvantages,but on the whole difference is not large,is that the same genre is given priority to with the message,the style of the genre reduced year by year,reports tend to be positive in the majority,the difference lies in the people's attention to the official source,sina.com is pay attention to the social source.Finally,in view of the major problems in the organ donation report of the two online media,the paper puts forward some effective measures to construct a reasonable organ donation report framework.Make good use of time node,plan news report;Give full play to the social responsibility of the media to promote the benign development of organ donation;And Balance the voices of all parties,especially the elite.