A Research On Tennis News Reporting In Sina

This paper uses methods of documentation, mathematics statistics and textual analysis, with Sina tennis news as the research object, analyzing the several aspects of page features of Sina tennis news, including the layout, color, column, and main body etc. of the home page of Sina Tennis Channel. It also analyzes some facets of rules and features in Sina tennis reporting, such as press release, theme, object and headline feature as well as the publicity strategy of Sina tennis news and the main problems in the course of publicity.Through the analysis of every aspect of Sina tennis news, the problems are found as follows. First, in the home page of tennis news, the main layout is two or three columns which make the content a little disordered; the color applied fails to mark the character of tennis culture; the column topic is ambiguous; the advertisement space is more or less awkward. Second, the tennis news isn’t reported with enough depth; compared with the net news of football and basketball, the news quantity of tennis is obviously less and the news staff isn’t sufficient. Third, not many people join in the interaction in Sina Tennis Channel. Fourth, there is little featured first for tennis news in Sina’s home page. Fifth, Sina Tennis Channel is suspected to release pornographic news and tidbits.In accordance with the existing problem, some corresponding suggestion is put forward. First, design a new revision for the pages of Sina Tennis Channel. Second, train more news staff for Sina tennis news. Third, with the resources integration of Sina, report the tennis news with more depth and eliminate vulgar words, pornographic news and tidbits. Fourth, create platforms for tennis fans to interact, further apply microblog to report tennis news and add more featured first for tennis news in Sina’s home page.