Research On The Social Responsibility Of New Media

Our Internet is infiltrating into every aspect of our society in amazing speed.. With thedevelopment of the digital technology, the new media is growing rapidly, and the new mediatechnology is developing rapidly, making the information dissemination more simple and fast..Led by the Internet, micro-blog, blog, mobile news, micro channel, virtual community andother new media, such as bamboo shoots, forming a large family of diversity. Internet mediais the most representative member of the new media family, and its development is the fastest,the most influential, and the most important, so this is the object of the real research in thispaper.The new media is an emerging thing, it should learn to take the corresponding socialresponsibility, which is recognized by the academic community. With the development ofscience and technology, the new media fully demonstrated its charm, also accompanied aseries of concern, the lack of social responsibility of the new media is one of them. Newmedia excessive pursuit of economic benefits while ignoring the due social responsibility. Inthe process of news communication, new media tend to enjoy the freedom of speech andignore the responsibility. At the same time, there ignored the balance and the authenticity ofthe news reports. The complexity of the new media communication mode and thediversification of the main body of the media can easily lead to the distortion of the newmedia supervision and the lack of social responsibility. China’s relevant laws and regulationsis not perfect, lack of government supervision guide mechanism. Coupled with the current ourcountry public media literacy is low, they failed to make rational use of new media. Thsesresulted in the phenomenon of lack of responsibility.Through the cause of the loss of responsibility, this paper expounds the measures tostrengthen the social responsibility of new media from the perspective of new media,government and public. New media should give full play to its advantages to develop newways of expression, strengthen self-discipline and heteronomy, promote the reform of thesystem, and the government should actively improve the improvement of the legal system ofsupervision and guidance mechanism, and put the construction of the new media into theconstruction of law; The public should improve media literacy to form social supervision by public opinion, and new media practitioners should strengthen the professional gatekeepersawareness.As a new power, the new media has a tremendous development speed, broaddevelopment space and great development prospects. To strengthen and enhance the socialresponsibility of new media is the most important new media construction.So we have tocorrectly understand the current situation of the lack of media responsibility, and actively tosolve present highlights China’s new media’s many problems, so that the new media can playan active role and energy, for China’s social development to create good public opinionenvironment, to guide the people to participate in the construction of harmonious society.