Study On The Sustainable Development Of We Media Profit Model

The research of this paper is a new power as new media can not be ignored inthe study of sustainable development--from the media, in the currentmediaenvironment profitability model. Through the analysis ofthe self concept,classification and existing media profit mode case, to prove the possibilityof selfmedia profit mode of sustainable development, summarize the profit patternofelements required for sustainable development, and points out the reason may hinderthe sustainable development since the media profit mode, find a solution.The studyconcluded that the possibility exists since media profit mode of sustainabledevelopment, and has been to the "sustainable" direction of development. With"Luojisiwei" and "Weidu","Yitiao" as the representative of the successfulcases are gushing. Summarize their common characteristics of successful can beseen: the production of high quality content is the foundation,built a clear unique to thecenter of the attributes of personality, and to "brand" concept as the core, pay attention tobrand maintenance, become a branddisplay platform and the third party capital, ensurethe content of productivity,marketing efforts and brand value support. At the sametime, make the brand in the media since the formation of the audience inthe community, but also to thebrand value in the community to physicalproducts and service products and other forms of the actual cash, ensure thesustainable profit model.The innovation of this paper is the current domesticresearch, for since the media isnot very extensive, the author on the basis of the classified research since themedia, determine the research category, and the existingirregular profit model to sortout, found the elements of sustainable development, combined with case analysisandpoints out that the sustainable development modesince the media profit mode.