An Insight Into Third-party Platforms Of E-magazine

At this age of mobile internet, traditional media has been gradually replaced by new media. Mobile reading products, like e-magazine are satisfying people’s spiritual demands, while cutting the cost of information acquisition. However, as people’s digital reading habit of using PC to the mobile terminal by theand of the transfer, the digital magazine third party platform also faced withmany problems and challenges: Clumsy product experience, inefficientrevenue model, continuous loss of user groups and so on. And these problemsmake development difficult, frequency of third party platform encountereddifficulties.The research and operation of these reading products are providing keysupport to the digital transformation of traditional magazine. This article aims to define, analyze, and organize the industry of third-party e-magazine platforms. With the latest data, and the collection of related cases, this article looks deep into the current development of and potential challenges faced by third-party e-magazine platforms. Its industrial structure, product forms and functions, user demands, profit model, and branding are studied. And, with the theories ofbroadcasting, media economics, and integrited marketing communication, this article gives a series of development stretagis and industy forcasts for third-party e-magazine platforms.