The Media Research For Digital Magazine

From e-mail to the P2P, the delivery method for digital magazine has got a large development; from text file to the multimedia file, the feature and definition for the digital magazine also have been amazedly changed. This Internet-based new media form not only has the essential elements of paper magazine, and also offers various Internet dissemination characteristics, so the digital magazine owns a unique dissemination feature.Nevertheless, the digital magazine's development is inseparable from the promotion and constraints to the digital technology environment, policy environment, cultural environment and market environment, a little change in the environment will more or less pose impact on the progress of the digital magazine. However, the dimmed market performances in 2007, which chiefly perform on the technology, publishing, marketing and other relevant aspects, are mainly due to the digital magazine's own shortcomings.This paper principally introduced the definition and characteristics of elements for the digital magazine, and analyzed its development environment, and also described and analyzed the digital magazine's developmental history and current situation. This paper as well focused on the operating environment of digital magazine to do some researches and analysis, and based on these issues to deliberate the digital magazine's future development. From this paper, it can conclude that there are some unavoidable fatal faults in the digital magazine in terms of hardware and software. Therefore, the prospects of the digital magazine will not be optimistic.