| At present, in shaanxi province with a total of two provincial key news websites: Western network (shaanxi news network)(www.cnwest.com), shaanxi media network (www.sxdaily.com.cn). Western network is the product of shaanxi television and Internet media fusion. Shaanxi media network is a new media form of shaanxi daily. Shaanxi province as the only two nerrwork have the news office of the state council for examination and approval issued by the kind of news site qualification at the provincial level key news websites. Shoulders not only spread to the whole province of shaanxi’s official voice, guide the network public opinion direction, the responsibility of the people’s voice, and carrying out to the country and around, the world pass in shaanxi province politics, economy, culture and other aspects of the positive energy. Sports channels as an important part of news websites industry channel construction, internally for thecontribution to the entire website hits, on the website by clicking on the amount of online and offline; All kinds of foreign reports for the shaanxi province current situation of the development of undertakings of physical culture and sports, for all kinds of sports information messaging services, through the propaganda of shaanxi province sports reported a well-off, harmonious, beautiful image.In this paper, two in shaanxi provincial key news websites:western network, shaanxi media network are subject, Through the sports news communication strategy and sports news content to compare the two provincial key news site sports channel in a pair of news timeliness, news, news sources, news property orientation, news timeliness and project planning, their respective advantages and disadvantages of original manuscript; Through the western network, compared with that of zhejiang online to research in shaanxi province and zhejiang provincial key construction of news site sports channel.In this paper,through the literature material law, comparative analysis, expert interview and logical analysis to find two shaanxi provincial key news websites such as advantages and disadvantages. Western sports channel depth and should be comprehensive, attaches great importance to the original manuscript, the local sports news comprehensive content, but timeliness single lag, news sources, news project lack logic; Media network in shaanxi province sports channel news timeliness is strong, the news clear, news special logical nature orientation, but too much emphasis on the picture on a pair of news news, ignore the text news, news sources of a single, local sports original articles and news hull lack of diversity and multiple perspectives.For the above two Shaanxi provincial key news website sports channel reflect the advantages and disadvantages, this paper gives the following suggestions: Strengthen the time-limited of sports channel news; Expand sports news source; Strengthen the diversification and logic of sports news in the production. |
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