| The closing ceremony of 2008 Beijing Olympic Games declare the after-Olympic time'coming of China's sports development. Under the new era, we put a new requirement about the development of TV sports——develop and spread public sports. In recent years, many studies are related about the local sports channel, but the studies to sports news is rarely. So the author selects some mature Evening sports news program ,which is Beijing,Shanghai and Guangdong ,as research samples ;and serve news frame theory as author's idea ;discuss and analyze the sports news frame; then perform quantitative analysis and comparative studies , be aimed at providing reference and advice for our local sports news program's development.The research idea of this thesis is the theory of News Fream. This thesis has come up with 4 freams. They are the contents of the News Report, the Area Distribution of the Tournament Game, Reports of the Tournament Game, and the Expression Techniques Ways. This thesis is to make a research to our local PE News Programs. We want to see what aspects our local programs are paying attention to. And whether there is difference when the same sports game is reported by different local News Program.We also want to see whether there is relation between the Reports of the Tournament Game and the development of the sports level. And we also want to find out whether the difference of the Expression Techniques Ways can show the characteristic of different areas.This study use content analysis method to analyze and research the above four frames, and present and compare Beijing,shanghai,Guangdong sports channels and sports news program frame one by one . and analyze the difference and similarities, further present the special sports news program. That is Beijing sports news deeply find local sports information, Program Orientation in the viewing angel of the common public; Shanghai sports news report rich news information, profound news commentary; Guangdong sports news are based on Chinese sports development, Novel rich sports items introduction.Finally, this thesis also puts forward some questions to the development of the Local Sports News Program. That is to say, how to make our local program to be the"Tongs"of the transmission of the public sports. To let it make full use in the daily life of common people. How the local sports program can report the programs to organize some profound reports, and they should show the specialty of the local district. How the local sports program can, through its orientation and idea, finally have his own characteristic and make his own brand. |
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