Research On Editing Characteristics Of Chinese Digest Periodical

Digest periodical occupies large portion in Chinese periodical market. At present, there are about 200 kinds of digest periodical in China. Except for sepcialized digest periodical, the comprehensive sort which focus on culture and living has developed prosperously for several years. Although some scholars thought that the digest periodical market in China is inclining to saturation, these year some new digest periodical developed extremely rapidly. According to the data from the News and Publishment statistics of China in2004, The average publishing amount of digest periodical per year is the most in all nominated periodical (on Party, education, public culture and market, digest, and other sorts). This kind of periodical came into being "light cavalry" group in Chinese periodical market and got the approval and appreciation from readers. This is a special phenomenon compared with the foreign periodical market struture.Digest periodical, is that editor make choices from a great number of message according to editing thought and certain objective social standard. That is the second choice of all sorts of publication. Therefore, setting up digest periodical id likely to be economical and less laborious. The editing methods are just piece together with "scissors and glue" ,but the fact is not like that. Although digest periodical occupies large portion in Chinese periodical market, most of digest periodical make profit from saling, less from advertising. Therefore, if a digest which is willing to pursuit good social reaction and selling well in the same periodical group depends on the content of the digest, however, the good content of the digest depends on the editing methods an skills.This thesis mainly focuses on the inner knowledge and law of the digest editing choice, which bases on the general attention of digest periodical in China and the deep research on editing methods. Choice is the core in the digest periodical editing work, and this method plays the most important role in the digest editing. Some well-saled degest apply the method skillfully, find out the suitable skills of choice and use it more and more practiced and regularly. In some sense, it shows the artistic quality choice of digest periodical. Therefore, to sum up and conclude the characteristics of digest and the special method of editing choice is significant. Not only stimulat and guide practically the well development of the digest periodical in China, but also could enrish the achievement of theoretical research. Not only will be active to discuss the editing law of digest periodical and accelerate the positive development of digest periodical, but has inestimtable effect for coming into being right public opinion trend and set up harmonious social culture as well.