Research On Chinese TV Digest Program

Television digest program, is a kind of innovative show of the television media,through the successful experience, of paper media "digest" form, TV as a carrier,recording the outstanding programs from many television stations through satellite andchoosing their best to achieve "shared resources" to form a unique style, with thecharacter of fresh voices and images, rich feelings of three-dimension and interactivity.Competition among the media, transformation of audience information needs andEnhancement of the audience visibility demands are important, reasons for itsemergence, at the same time, Television digest program is also a new kind of state forthe media to draw on and learn from each other. Television Digest program plays a veryimportant role, for the promotion to the development of television media, whichpromotes the comprehensiveness of television contents, the complementary advantagesbetween media, the editing functions of TV editors, and the diversification ofpersonnel structure in television industry. Many problems exist in Television digestprogram such as the copyright of programs sources, the lack of effectiveness andnovelty, the lack of personality, and even indiscretion of the anchorman's presiding style;and so on.In light of these problems, to find out solutions and to propose rational proposal, itis necessary to require the television reporters in the production of television programs,should base on the "Copyright Law" and other relevant laws and regulations. On onehand, they should get in touch with each other as possible as they can and seek eachother's views to prevent unintentional violations of authorship of copyright whencollecting material; On the other hand, we should guard against infringement by others,picking up the weapon of law to protect our own rights. Moreover, the anchormanshould be cautious with their words power, carry on the real exchange with the audience, and should take responsibility for the fact, the comment of their own, and the society.Finally, the following suggestions are made for the Television digest program: First,we should constantly innovate to avoid copycat imitation; Secondly, the program musthave the explorative and interesting; Third, masters of ceremonies should promote fordiversity. 1. We should make anchorman of novelty. 2. We should let Brand anchormanmake brand column; Fourth, we should increase awareness of the audience. 1. Televisioncolumn reform under new competition environment. 2. Enhancement action of increasingthe awareness of the audience; Fifth, develop and apply the network informationresources. 1. We should develop and use of network information resource. 2. The mediaorganic fusion between Network and television; Sixth, build Television digest programchannel. 1. Audience research. 2. Program establishment and arrangement. 3. Brandmanagement.