Research On Digest Magazines' Publishing And Advertisement Management

After 30 years' development, Digest Magazines has great developments. Especially lots of well-known Digest Magazines try their best to abstract good articles, communication knowledge, collect information, bring up virtue, enrich our life, which makes it have its own character. There are many well-known Digest Magazines, such as Duzhe, Youngest Digest, Farm's Digest, and so on.The paper gets a rough idea of few Digest Magazines that are well-known. Itsummarize the general conditions of Digest Magazines' publish and advertisement, analysis Digest Magazines' present situation of publish, the management principle and character of Digest Magazines' advertisement, and the other income that are earned by taking part in economic doings. There are four contradictions in Digest Magazines, which are the contradictions of its contents with its advertisements, the contradictions of its publish with advertisements, the contradictions of its social benefits with economic benefits and the contradictions of its publish magazines and management. The paper also tries to find the way that could solve these contradictions. Although Digest Magazines have very great expectation , there are still stresses and challenges for them.