Transfer From Social Marginalized Group To The Center

As the development of industrialization and urbanization in China, a large group of rural population migrates to urban area. In the context of China’s dual structures mutually depended on in economy and society between urban and rural areas, the issue of peasant workers is a comprehensive product of many factors, including politics, economics, and social system. Media works as a social lookout, which monitors the social environment and coordinates social relations, especially for the social problems as peasant workers. Media takes the responsibility of reflecting the problems and contradictions, coordinating the social benefits, and helping to establish a harmonious society.The study takes Xiamen party newspaper-"Xiamen Daily" as the study object, and uses the quantitative methods of content analysis to count the number, the genre, the title and the topic of the reports. The factors which influence the peasant workers image in "Xiamen Daily" are analyzed and discussed. The study finds that the peasant workers image presented in "Xiamen Daily" showing the transfer from marginalized social groups to the center. Meanwhile, the reports of peasant workers still tend to stereotype and stigma. This study suggests that, the peasant workers image presented in "Xiamen Daily" is the paradox of the trend of peasant workers and local citizens’ exclusion of foreign groups. On the one hand, the reports responded to the community concern about the issue of the peasant workers as well as the government’s attention to manage and support the peasant workers. On the other hand, the negative image of peasant workers in the form of detail report in "Xiamen Daily" echoes the local people with the superior and elite mentality to examine and reject the foreign group.The study contributes to the media to find its stereotype image report and provides a reference for the other party newspapers. Moreover, the findings of the study helps Xiamen policy-makers, local residents and the peasant workers gain more concern and awareness toward the issue of peasant workers.