Research On The Spread Of Female Stigma In Social Media

Affected by traditional concepts and the real environment,society has neg ative stereotypes on women,which has caused the public to stigmatize women in their discourse and daily behavior.With the development of the Internet,w-omen’s stigma has become more and more common,and women groups have been labeled with various derogatory labels.The anonymity and ease of operati on of social media have spread various ideologies that are unfavorable to wom-en’s development.bad social influence.Accordingly,this paper takes the "voic-e" of users on social platforms as the starting point,and uses methods such a-s text analysis and literature research to systematically study the stigma of wo men in social media and its propagation laws.First of all,this paper classifies and summarizes the phenomenon of femal-e group stigma in the social media environment,and selects texts related to f emale stigma in social platforms such as Weibo,Zhihu,Douyin and Kuaishou as research samples,and uses the method of text analysis to analyze Systemati-c research on female stigma and its causes in social media environment.The research found that women’s stigma is affected by three aspects: patriarchy and consumerism,media incitement,women’s self-discipline and anti-stigma struggl-e.Second,this article explores the mechanisms by which women’s stigma spr eads in the social media environment.Through the three steps of labeling,gro up separation,and loss of status,women’s stigma is spread.In this process of spreading,it presents the characteristics of stigmatized vocabulary,meme-like re plication and spread,and the degree of stigma as hot events intensify,and fina lly reaches the level of stigma.The proliferation and stereotyping of the female group has made the stigma of the female group a social representation.Finally,this article analyzes the negative impact of stigma spread on wom-en themselves,the media environment,and social culture,and proposes counte rmeasures.The spread of stigma not only causes women to lose their voice,but also disrupts the otherwise healthy media environment,and even has a certa-in impact on social culture.Therefore,at the governance level,it is necessary to improve media discrimination,popularize feminist ideological education,and strengthen public opinion guidance,so as to build a harmonious Internet atmo-sphere and better promote the practice of the concept of equality between me n and women at the practical level.