Study On Environmental Mass Incidents In Microblogging Public Field

In recent years, environmental problems caused by frequent outbreaks ofgroup events, these events affect a wide range of social influence. Microbloggingrapid rise since the rapid growth of the media, the breeding and spread of massemergencies channels has shifted, microblogging platform has gradually becomethe main carrier network public opinion, the public expression of personalfeelings and political attitudes, gathered through the microblogging andamplification effect can rapidly form a public hot spots, emotional and socialstability for Internet users had a significant impact. And group events in theevolution of public opinion microblogging network public opinion and traditionhave many different characteristics.This paper studies for the Environmental Mass Incidents in microbloggingopinion, choose a typical case of "“Hangzhou waste incineration event" for thestudy. First, public opinion by Zhejiang University of Media andCommunications Monitoring and Analysis System for microblogging "HangzhouWaste incineration event" topic monitoring, according to the relevantmicroblogging number and frequency of the event forwarding statistics overallsituation microblogging heat of public opinion, and use Zhi Wei Software drawpublic opinion‘s spread path. By conducting field surveys, in-depth Jiufengvillage Hangzhou for local officials, police, villagers conducted in-depthinterviews, and accumulated a lot of first-hand information, Insight into theincident, the causes and treatment measures.In this paper, the government, the media, public opinion three field as the core, the microblogging platform for investigation, environmental group eventsas the Object. Environmental groups, public participation in the main event,in-depth analysis of the mechanism, the right to speak, the propagation path. Itsevolution has gone through four stages, incubation period，Developmentalperiod, the outbreak periodand the recovery period, showing distinct phasescharacteristics. Depth study of the Environmental Mass Incidents generatingmechanism,Features of three public field,The propagation path showing the newfeatures, new changes, new rules.Based on this,Proposed to guide public opinionmicroblogging platform,Through the government, the media, public interaction,provide a viable solution for Environmental Mass Incidents.