On The Role Of The Microblogging Opinion Leaders In The Network Group Incidents

The emergence and spread of the network group incidents deeply hurt the fragile nervesin the transition of Chinese public opinion environment. Extensive application of of themicroblogging platform is plugged in to the network group incidents spread of wings, thewings, where the driving force is a microblogging opinion leaders "spread the presence ofgroups in the occurrence and spread of the network group incidents plays an important role ininfluencing the dissemination of information. The microblogging opinion leaders and evenaround the trend of events in real life corresponding with the network group incidents solve.Based on this, the role of the microblogging opinion leaders in the network group incidentsexists theoretical and practical significance, which is the value of this study.In this paper, the study of a large number of cases, the use of the method of qualitativeanalysis and quantitative analysis carried out in-depth analysis of the role of themicroblogging opinion leaders in the network group incidents, intended to reveal the positiveand negative effects of the microblogging opinion leaders. Microblogging opinion leaders isplaying an important role during the spread of the network group incidents by coding andencoding the information. As many fans of microblogging opinion leaders can accelerate thespread of information, based on this, the microblogging opinion leaders can guide publicopinion and the person involved in the mobilization through agenda setting, which is thepositive role played by the the microblogging opinion leaders in the virtual world. But this isnot enough to contribute to the solution of real-world events. The microblogging opinionleaders have an important role to attract the involvement of social resources and ultimately toaround the network group events and real events.That everything has two sides, and the role played by the the microblogging opinionleaders in the network group incidents are no exception, and showed a lot of the negativeaspects. Such as the140-character limit which leads to the information transmission risk if theskill of the microblogging opinion leaders are not good at transmission. This will inevitablyleads to the distortion of the transmission of information, the final event in an unfavorabledirection. In mass incidents, which there is often multiple microblogging opinion leaders, ifthe views cannot form a cohesive force, the network group incidents are not resolved byirrational public opinion; microblogging opinion leaders cannot maintain a rational judgment will kidnapping, cannot play an active role and become the mouthpiece of the irrational publicopinion, the loss of the value of microblogging opinion leaders; On the contrary, if themicroblogging opinion leaders inciting public opinion, it will form a media trial, not only failto contribute to the solutions of the event, they undermine the entire social equity and justice.In any case, the ultimate purpose of the academic research is the theory into practice. Ihope to be able to recognize the existence of microblogging opinion leaders so that theaudience of this statement, opinion leaders and microblogging and to promote microbloggingopinion leaders to play an active role, to avoid the negative effects, and eventually to thesolution of the network group incidents.