The Advertising Development Of Chinese Social Media

With the technology, network has become an indispensable part of people’slives, in recent years, convenient means of communication andcontact as people, social media marketing role is gradually pay attention to the social.The development of China advertising industry experienced the longprocess, after a period of exploration of all aspects of relatively backward, the rapiddevelopment of the advertising industry, now Chinese progress, and many successfulmarketing case. Similarly, in the development process, also appeared manyproblems, how to solve these problems, which is crucial to Chinese advertisingindustry.Social media, advertising and marketing in China to open a new door, enterpriseswill be as brand recognition, an important means to improve the quantityof products sold, by looking for social media marketing direction, thestrong relationship between consumers and network, make full useof employees propaganda way, social media as an important marketing platform.In this paper, through the basic situation of the advertising industry analysis ofthe western mature SNS platform,research the classic case, as areference, learning better marketing mode. Basic research in many aspects inChina, explore the existing problems in the development of socialmedia advertising, through the case, find the solution from the legal mechanismof regulatory perspective, and to explore the development and ProspectofChinese social advertising industry mature with each passing day under.