Innovation And Practice Of Digital Media Marketing Theory

Posted on:2015-03-15

Degree:Master

Type:Thesis

Country:China

Candidate:B Yan

Full Text:PDF

GTID:2208330467463798

Subject:Business administration

Abstract/Summary:

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As the media environment is changing every day, the brands need to re-create their marketing eco-system and communication strategy. I have worked in a digital marketing agency for6years, I am very experienced in this area. In this paper, I will show my original thoughts and insights during I create the digital eco-system for my client.

Keywords/Search Tags:

Digital media, Social media, Social media marketing, Digitalmarketing system, Digital channel

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