Social Media Advertising Marketing Research Of Huawei Cell Phone In China

The development of science and technology has brought people new experience of mediaand awareness of media.The birth of social media not only provides a new platform for information dissemination for many Internet users.At the same time,it also broadens the way enterprises advertise their products.At present,China's advertising and marketing industry is in the process of continuous development and progress.With the help of the advantages of social media platform,corporate products also become increasingly popular.Social media advertising is no longer an unfamiliar and resistant Marketing ways.This article mainly through the combination of literature research and case analysis,comprehensively uses the theory of advertising,marketing,communication and other disciplines to analyze and study social media advertising marketing with Huawei mobile advertising marketing as an entry point,with a view to social media Marketing sustainable development made recommendations.First,is an introduction to clarify the writing intent,theoretical research status,research value and innovation of this article,summarizes the domestic and foreign scholars on social media and social media marketing has been the research results.Then,the article is to explain the basic concepts related to the topics,clarify the characteristics and advantages and disadvantages of social media and social media marketing,and clearly define the three aspects of marketing activities according to the definition of social media marketing.And analyzing the internal and external influencing factors of Huawei mobile advertising in the process of social media advertising marketing,and presents Huawei's marketing environment relatively comprehensively.The next part is the content presentation,customer relationship management and public relations management of three aspects of Huawei mobile social media advertising marketing analysis.Including the selection of Weibo,WeChat,video sites three representative of the social media platform,combined with the corresponding marketing examples,different platforms for enterprises to adopt product marketing approach.Last,is from the analysis of Huawei's mobile advertising marketing to the overall analysis of social media advertising and marketing,thinking about the significance of corporate marketing.