Social Media Information Flow Advertising Research

With the development of social media,a variety of new advertisements have emerged in an endless stream.And as one of the new advertising representatives,the Feeds has aroused wide concern.Under the pragmatic marketing framework,traditional advertisement face many problems,such as marketing ineffectiveness,limited liquidity,strong antipathy of users.The Feeds,however,has brought a favorable turn to the present advertising industry.This paper will regard the Feeds in different social media as research object,and on the basis of discipline theories,such as advertising,marketing,communication,to do a research of features,types and marketing strategies of Feeds in different social media.The last part of paper raises the problems and puzzles that exist in the aspect of social media,advertisers and users.And then,forecasting the development trend of Feeds.