Discussion On The Development Of Social Media Marketing

Internet technology had been changing with each passing day, it is accompanied with social media promotion and marketing, which is of rapid development phase. As a kind of new and We-media, the social media obviously changes the way of people in obtaining and sharing information, and life and social style; Further more, single and one-way traditional marketing communication of enterprises has also been changed. In social media age, it is a practical problem attached with great concerns for enterprises to grasp competitive advantage, remain sound contact with users, inspire users' creativity and bring about innovative marketing approaches cooperated with users as well by relying on the media. This paper, based on origins of social media, progress procedures, different cultural backgrounds, Internet environments, users' habits both of America and China, makes primary exploration on the marketing development of social media for both countries.It has been found from researches that respective features for social media platforms are resulted from different cultures, Internet environments, users' habits and differences in technology development of the two countries, despite of the reason that Chinese social media product principally imitates American ones; therefore, variation was brought to marketing mode and effect. For instance, although SinaMicroBlog imitates Twitter, as far as function extension is concerned, Sina not only simply copys Twitter, but adds Voice MicroBlog, Auto-URL, MicroGroup, MicroVote, Content Filter, etc. All of these new functions are all Chinese localized inventions for SinaMicroBlog. At the same time, the application of social media marketing is the presence and reflection of practical social culture; as different social media is selected by different kinds of groups, truly indicating the features of social cultures in different countries. The way to make use of this disparity, and trigger sensitive response on social media platform is the great marketing tool for the future enterprises.In era of WEB3.0, the fundamental marketing capacities for enterprises are large-scaled data processing and interpreting. FACEBOOK, as the pioneer, commercialization of social media no longer traditionally includes user data selling, advertisement at homepage, keyword selling, etc.; it resorts to all kinds of applications tailored to users psychological requirements by scaled data, this will be a novel commercial mode and civilization. Since technology had been making rapid development, the marketing mode applied by enterprises nowadays merely makes continuous exploration in catering to extreme-fueled change, and in social media, the innovation of marketing mode is a kind of approach, while it is still rooted on "people-oriented principle", interpreting the relationship between people so as to create the utmost consuming experiences for users.