Research On The Advertising Marketing S Enterprise In The New Media Environment

In the era when the Internet wave brought great innovation,the advertising marketing thinking has also undergone tremendous changes.Compared with the traditional marketing model,the emergence of new media has made the marketing method diversified.With the maturity of mobile Internet technology and the increasing popularity of new media marketing concepts,more and more businesses are beginning to favor new media marketing methods.What impact will the new media environment have on corporate marketing concepts and advertising strategies?This is a focus that deserves attention.This paper takes S enterprise as the research object,applies relevant theories of advertising and communication,and adopts literature analysis,field investigation and other research methods to study its advertising marketing strategies in the context of new media environment.This paper first collects and sorts out relevant research literature,summarizes the current research status of existing literature on advertising marketing strategies,and clarifies the innovations and shortcomings of this paper.Then elaborate on related concepts such as advertising,new media,and then introduce the communication theory and advertising theory of 5W model,advertising positioning theory,new media marketing,and then analyze from the external and internal levels.On the basis of the analysis,based on the background of the new media environment,analyzes the current situation and existing problems of S-enterprise advertising,and further aim at its existing problems,proposing optimization strategies from advertising media,adverting content,advertising technology and other aspects.