An Analysis Of The Marketing Model Of Native Products Based On Social Media

Along with the development of internet,we are coming into a social network time and more and more enterprises are choosing social media as a major promotion measures.In the meanwhile,traditional promotion measures are being substituted by socialized promotion revolution which is on the edge of boost.For example,enterprises of local specialty industry have been adapted to traditional business model with simple selling ways.These kinds of enterprises focus on maintaining local customers while ignoring bigger outside market.Since local specialties are getting more and more like commodities,the competence is becoming even sharp,the result is that traditional promotion measures cannot match personalized requirements of customers.In order to survive in the fierce competing,a lot of local specialty enterprises are choosing network as their critical sales places which have generated good results.With the help of network,local specialties will be sell to anywhere in the planet.This paper took a start-up local specialty company as an example,made an analysis of its ongoing sales and studied the possibility to launch network promotion as well as opportunities and challenges by contemporary network promotion cases and successful experiences.The target of this paper is to find a network promotion measure and tangible guidelines to propel long term business development.There are totally 6 parts in this paper.The first part is background introduction which gave a short description of the background information,the train of thinking and the way of study.The second part quoted some books which introduced related theories,experiences,strategy of network promotions,socialized media promotion theories.The third part stated three successful cases of socialized media promotions and made a summary of those experiences.The forth part introduced ZJX company' s ongoing status and drew a new socialized media promotion&operation model.The fifth part narrated substantial schemes to materialize socialized media promotion.The sixth part summarized the contents mentioned above and considered all points thoroughly.ZJX company is a typical Middle and small scale company in China,therefore,the study on its socialized media promotion can be used for reference.