Stereotype Research Under The Background Of The Netizen’s Original News

In the era of the Web2.0, Micro-blog, WeChat and various online communities emerge in an endless stream, users have become the hoster of the Internet space, they are increasingly participating in the process of production and communication of information. At the same time, public opinion propagation is still the focus in the open and interactive network. Among which, the stereotype is especially representative.There are several types of stereotype in the network news:gender stereotype, regional stereotype, occupational stereotype, group tabbed stereotype and cultural stereotype. Through the quantitative analysis on each element of the he netizen’s original news, this paper have teased out the key factors affecting the formation of stereotype:the subjective factors of reporters, the influence of media environment, the restriction of the framework, and the guidance of opinion leaders.The study found that the stereotype in the netizen’s original news has the following characteristics:first, complex sources, including the communicator, the media and the audience; second, accompaning with positive information and sharing the same channel; third, the publicity of information and the opinion leaders’guidance is the key point of stereotype chain.In the end, in order to eliminate the harmful influence of stereotype and promote the healthy development of the netizen’s original news, the author puts forward five countermeasures:first of all, the reporters should decline the inflammatory headline and the labeling behavior in report; secondly, those who are troubled by stereotype should try to avoid identity threat and make key change, then use the media to sound timely; what’s more, the mass media and opinion leaders should keep objective, prevent inappropriate guidance and improve their public credibility. Finally, audience should enhance their rational thinking ability, avoid excessive focus on social identity. In addition, as the social service and regulatory agency, our government should promote the information publicity and encourage minority views, moreover, develop the education of Journalism and Communication vigorously to improve the level of information communication.