| The TV media industry is gradually changed under the new media, new technology and the fierce competition of media. Especially the People's livelihood news which close to the livelihood of the people and pay attention to people's lives began to deviate from the original trajectory. And its contents began to pursuit the new, strange, and special contents, and gradually appeared tabloid tendency. This phenomena lead to the credibility and ratings of the People's livelihood news decreased, and had a bad effect on the mass media in people's status and reputation. Furthermore, the spread of tabloidization phenomenon damaged people's right to information, blocked the formation of public right values, and had no conductive to the harmonious and stable development of society.The present paper is aimed at studying how to avoid the tabloidization of People's livelihood news. Moreover, the paper elaborated the formation, development process of People's livelihood news, analyzed its current situation and existing problems, selective analyzed the tabloidization phenomenon and discussed its production process and harm. On the basis of the reasons which produced from tabloidization phenomenon, analyzed how to avoid the tabloidization of People's livelihood news from the follow four aspects: improve the culture quality and artistic level of the show, strengthen the supervision of the media, suppress the tabloidization tendency of news and put forward the legal countermeasures to the tabloidization of the news. Present the resolve methods to the tabloidization of the People's livelihood TV news, and had certain guiding role to the healthy growth of People's livelihood TV news. |
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