Social Media Research Based On Media Ecology

Although social media came to prominence at21th century, its penetration rate andusage rate are very high according to the data. As a new technology, the development ofsocial media is fast, but the understanding of social media has not been given enoughattention in the public, operator, government and academia. It is a new thing to all fields.Traditional media analysis usually pays attention on the study of the subject ofmedia content. However, in this essay, we focus on the subject of social media itself, tryto make a systematic, overall, theoretical attempt for the social media research. With thehelp of the theoretical framework of media ecology theory, this essay try to analysis theunique environment，the bias and the influence based on the characteristics of socialmedia and finally explore the solution to rebuild the balance of the media environment,analysis the interaction between technology and society, propose the humanity view fortechnology.This research try to use the angle of view of the Media Ecology, help us tounderstand the new media technologies, understand the relationship between thetechnology and the society, understand the shaping effect of the technology.Meanwhile，we hope this essay could provide some help to the understanding for the science andtechnology philosophy to the media technologies and the construction of the healthymedia environment.