A Case Study On Media Economics From The Perspective Of The Lao Rong Micro-blog Marketing

Micro-blog is an open public domain which is decentralized and go to the authority. The micro-blog marketing commercial development tends to increase viscosity between users, maintenance long-term relationships with customers, provide value-added services and create value. Micro-blog is the tool of micro-blog marketing while micro-blog marketing helps a lot to create the value of micro-blog. One feasible way for micro-blog marketing is to be familiar with the characteristics of micro-blog, get a general idea of the current media environment, grasp the propagation law and search the most consumers of the product marketing to get insight into the most people’s interests and characteristics. Through the timely communicating on the micro-blog with them, the sale-points of products will transfer into the micro blogger fans tipping point. However, based on the current researches, research on micro-blog marketing prefer to be qualitative research rather than quantitative mainly in the field of journalism and communication. The crossover study of media economics and communication is ignored. Therefore, this research combines the two ways of qualitative and quantitative with the method of case study and content analysis, from the perspective of media economics to analyze lao rong micro-blog marketing, which may do help for the micro-blog marketing practice in the future.Sudan red duck eggs, melamine milk powder, cooking oil, clenbuterol, dyeing steamed bread, poison bean sprouts in Shenyang, the tainted bean in Hainan and Taiwan plasticizer toxic food, chicken feet, hormone dyed strawberry hydrogen peroxide, pesticide dichlorvos and so on food safety incidents have been exposed, such as consumer have been facing the crisis of food safety, there is an increasing demand for green health food. Especially with the coming of consumer society, people blindly pursuit for symbols, this paper mentioned in the case of lao rong micro-blog marketing Xinjiang specialty from planting to ripe, without the use of chemical fertilizers and pesticides, is pure natural food, meet the urgent need of healthy food for people. Therefore, its sales on micro-blog are also increasing. Lao rong micro-blog marketing creates the value of Xinjiang specialty through two channels-online and offline which starts the online sales from a private message. In micro-blog, lao rong has talked about the marketing product of a series of processes, including kashgar multinational procurement team in the region, Beijing north rings of logistics center, customer service and order processing center south2nd ring, along with the management center, to form into a system of electricity, to implement the supply chain, customer relationship, logistics links such as electricity. Lao rong micro-blog marketing involves a multi-national cooperation electric business team, the particularity of its operation and complexity, is a topic worthy of study and discussion. Study founds out that tell from the marketing main body, with the emergence of the media micro-blog, propagation environment change, make consumers to become one of the important market main body, lao rong micro-blog marketing customers spread gradually from the eastern region to the central and western regions, mainly by the male market gradually transformed into men’s and women’s balanced market. Tell from the marketing medium, with products of environmental protection, public welfare, poverty alleviation, national four characteristics as the foundation, its product special symbol meaning, the implementation of Virginia dani the road of brand strategy. Tell from the marketing skills, its propaganda at the peak of the early focus on monthly, all sorts of technique of expression and cross use of rhetoric means, are convenient to the lao rong micro-blog marketing towards the sustainable development path.This study will start from marketing micro-blog marketing, then explains the research perspective of media economics and what the micro-blog marketing is as well as the contact between the two. In lao rong micro-blog marketing to find out the cause of basis, through a large amount of data investigation, from the marketing main body, media and marketing techniques from three aspects in details, analyzes the status quo. Finally, this research is summarized.